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One Great Thing About Releasing On Netflix Instead Of In Theaters, According To Duncan Jones
Netflix has made sweeping changes to the theatrical-distribution model that catered to the film industry for decades. Because the streaming service has access to a substantial, built-in audience, Paramount can sell them a Cloverfield sequel AND make it available almost instantaneously, as The Cloverfield Paradox did for viewers on Super Bowl Sunday. Similarly, the benefits of the Netflix model are creating new advantages for filmmakers, as Mute director Duncan Jones recently revealed to CinemaBlend that he no longer has the stress of opening-weekend expectations, because he's not going theatrical. On the eve of the release of Mute, Duncan Jones explains:
The weird thing about doing the Netflix film, obviously is it's not really about opening nights or opening weekend numbers. It's really about, 'Have I made a film that good word of mouth is going to help?' That's kind of where I'm at right now. And it's a very different feeling because that opening weekend sort of stress is not really... it doesn't really exist in the same way for this.
Duncan Jones was opening up about his sci-fi thriller Mute, which opens on Netflix on February 23. That day, the original film -- which has a loose tie to Jones' previous sci-fi drama Moon -- will be available to all Netflix subscribers in the U.S.
I was asking Jones what he used to do on opening weekend to keep himself busy when he had a new movie reaching theaters. In talking about his process, Duncan Jones also realized that dropping a film right on Netflix means that the marketing needs of a theatrical release don't factor in, so a movie's secrets can be protected until the movie is viewed. He elaborates:
I think there is something kind of cool about there being movies now that you may not know about. That someone will tell you about and you'd be, 'I never heard of that. I didn't know about that movie.' Because we're so used to being absolutely beaten over the head with marketing in the weeks running up to a theatrical opening. That's kind of how the studios do it now, because they need the opening weekends to be massive and they're making movies for four quadrants. And that's kind of what they do now. With Netflix, and this different approach of actually curating movies for more specific audiences, it's kind of this whole new approach to it now.
Mute has plenty of secrets to reveal, once the audience is able to see it. In the movie, set in a sci-fi future, a mute bartender (Alexander Skarsgard) gets involved with two seedy criminals (Paul Rudd, Justin Theroux) when his girlfriend goes missing. It's a movie Duncan Jones has been trying to make for 16 years, and he tells us that without the freedom of the Netflix model, he'd never be able to deliver Mute in the version that he prefers. Jones says:
Fundamentally the script itself would be... there would be a lot of changes. There would be a lot of pressure to change what Mute is in order to make it more obviously accessible. Accessibility I think, is the sand paper of movie making. It will take the edges off of just about anything.
Duncan Jones' Mute will be on Netflix on Friday, February 23. To get a sense of the world, watch this trailer:
And to stay up to date on all the movies and TV shows reaching Netflix in the coming months, bookmark our up-to-date guide.
There's been only one trailer released so far for the upcoming flick Solo: A Star Wars Story, so Denny's has stepped up to fill the hype gap with a geektastic peek into this summer blockbuster.
This Perfectly Crafted Denny's Ad Will Get You Surprisingly
harborpicturecompany.com/news/perfectly-crafted-dennys-ad-will-get-surprisingly-pumped-solo/
There's been only one trailer released so far for the upcoming flick Solo: A Star Wars Story, so Denny's has stepped up to fill the hype gap with a geektastic peek into this summer blockbuster. For the 60-second ad announcing its link to the movie, the restaurant chain and its agency EP+Co assembled a cantina full of
Solo: A Star Wars Story (*1/2) is a bad bet - Only So Many
Director Kenneth Branagh has gathered a bunch of familiar crew members for his upcoming Artemis Fowl adaptation with composer Patrick Doyle, production designer Jim Clay (Children of Men, Murder on The Orient Express), cinematographer Haris Zambarloukos (Cinderella, Thor, Murder on The Orient Express), and stunt coordinator James O'Donnell (Black Mirror, Rogue One, Kick-Ass, Murder On The
Thor (2011) - Moria
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Specifically, they have multiple vertical lines extending from their lower lip to their chin — a look that was similarly sported by Thanos last year in Avengers: Infinity War. Most probably won't pay too much attention to it, but it turns out that Captain Marvel star Ben Mendelsohn isn't one of those people:
How Captain Marvel's Ben Mendelsohn Feels About Thanos Having
The Walt Disney Company has officially bought most of 20th Century Fox. Here's what they bought and what they didn't. Disney Officially Acquires Most Of Fox.
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Last year, Ron Howard had mentioned that he's got an idea for a sequel to his 1988 fantasy adventure film Willow, and Warwick Davis had noted not long after Howard made his comments that Solo
Director Ron Howard Is Hoping to Make a Sequel to 'Williow
Ruby Rose Reveals She Almost Drowned While Filming 'The Meg' Photo Gallery of 'The Meg' L.A. Premiere: See the Stars on the Red Carpet Jason Statham Recalls Swimming With Sharks on 'The Meg' Set
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Regular Movie Rules No Longer Apply To The Fast & Furious
Stan Lee doesn't cameo in person in Deadpool 2, one of the few Marvel movies where that's the case. There were apparently some scenes shot for the new PG-13 rated version of the film, but rather than seeing them inserted in the film, Complex reports that they're included as part of a post-credits sequence of Once Upon a Deadpool.
'Once Upon a Deadpool' Features Touching Stan Lee Tribute
roberts/
CINEMABLEND is the go-to-source for today's information and updates on new movies, tv shows, games and celebrity news and gossip. Watch Julia Roberts Climb Into An Audience To Hug A Super Fan
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It was announced a few days ago that Michael Fassbender will co-lead a Kung Fury movie, and now word's come in that he'll be joined by Arnold Schwarzenegger.
Michael Fassbender's Kung Fury Just Got Wilder, Added Arnold
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