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Why Warner Bros. Didn't Try To Market The Meg As A Horror Movie
The Meg, one of this summer's final blockbuster releases, certainly dips into the horror genre, as Jason Statham and his supporting cast must combat a 75-foot-long Megalodon that's chowing down on vacationers simply enjoying their time in the water. However, if you saw even a little bit of the advertising for The Meg, this movie was not marketed as a straight-up horror flick, instead going for a more lighthearted approach. The reason for this is because the marketing folks over at Warner Bros didn't want The Meg to come off as feeling like a movie that would have been released two decades ago. Warner Bros global marketing chief Blair Rich explained:
If we had gone the serious shark movie route, it would have come off as a less-than-_Jurassic World, _it wouldn't have been distinct. What's happening is phenomenal in the audience response. We signaled to them the tone was an invitation to have a good time.
Although Warner Bros had data that indicated that young males preferred seeing straightforward action in trailers, as Blair Rich informed Deadline, she and the marketing team opted to go in a different direction with The Meg so as not to make it come across as generic. Granted, this is a movie about a giant shark eating people, so there is still a sense of urgency and danger in the advertising, but offsetting that was a more fun and "self-effacing tone." Remember, that first trailer had Bobby Darin's "Beyond the Sea" playing and shot of the eponymous monster swimming through a group of swimmers, including a Yorkie treading water. That preview ended up getting approximately 108 million views, so the marketing team kept plugging The Meg with the same kind of satirical tone.
The Meg certainly had a unique marketing campaign beyond tone, from deciding not to release a second trailer after realization that it wouldn't reach as much of the intended audience as desired, to holding special events like a touring VR experience where attendees waded in a water tank to watch The Meg, to airing special TV spots during Shark Week on Discovery Channel. Judging by how the movie is doing in theaters, it looks like all this outside-the-box marketing has helped put butts in seats. Critically speaking, The Meg has drawn mixed reviews from critics (it currently ranks at 49% on Rotten Tomatoes), but commercially speaking, the movie has exceeded expectations. This past weekend, it made $44.5 million domestically, blowing those $20-$22 million estimates out of the water (pun intended), while its worldwide total added up to $146 million, which included a strong start in China.
Don't forget to read CinemaBlend's review and To 3D guide for The Meg, and if you're interested in what other movies are arriving in theaters this year, head to our 2018 release schedule.
The Rock's Fast and Furious spinoff is currently filming, and the man has brought us our first look at another new character. Previously we got a look at how Idris Elba will look when he takes the screen as the villain of Hobbs and Shaw, but now we have a look at somebody else a little more "in the family."
The Rock Drops First Look At Vanessa Kirby's Hobbs And Shaw
Martial arts star Jet Li finally broke his silence after photos of his frail appearance went viral and shocked his fans around the world. The actor has been suffering from hyperthyroidism and
Jet Li's Frail Appearance & Transformation Shocked The World
Guardians of the Galaxy director James Gunn congratulates Ryan Reynolds for Deadpool 2's success in an adorable way James Gunn, known for directing Guardians of the Galaxy films in Marvel Cinematic Universe, has congratulated Ryan Reynolds and the team behind Deadpool 2 for a sterling performance on its opening weekend.
The Awesome Way James Gunn Congratulated Deadpool 2's Success
The directors of Avengers: Infinity War specifically stated they made the Black Order much weaker in order for them to be a stepping stone for the superheroes. This was seen when their deaths elevated the character of a hero, and while this was effective, it hid the Black Order's true potential.
Infinity War: Thanos' Black Order Were The Worst Part
Despite the issues Alita: Battle Angel 2 might face, there are also reasons it should happen. In the face of such odds, there are still reasons why this new Disney entertainment production force-to-be-reckoned-with should consider pursuing a second Alita: Battle Angel film.
Battle Angel Deserves A Sequel - Celebrity Jar
John Carpenter never wanted there to be a sequel to his iconic slasher film 'Halloween'. The 69-year-old horror legend helmed and scored the 1978 original and is officially serving as an executive producer on the upcoming new movie from director David Gordon Green, who co-wrote the script with 'Eastbound & Down' star Danny McBride.
Jason Blum Involves John Carpenter in 'Halloween' Sequel to
topmovieandtv.com/movies/jason-blum-involves-john-carpenter-in-halloween-sequel-to-avoid-mistake/
Jason Blum wanted original "Halloween" director John Carpenter involved in his sequel because he knew it wouldn't be as good without him. The horror producer, whose work includes the " Paranormal Activity ", " Insidious " and " The Purge " franchises, is behind the new " Halloween (2018) ", a sequel to Carpenter's 1978 film.
John Carpenter never wanted a Halloween sequel - Female First
Following the exclusive world premiere of the Queen biopic, Bohemian Rhapsody, Roger Taylor revealed why Sacha Baron Cohen didn't stay to play the lead role of Freddie Mercury, which was
Sacha Baron Cohen Explains Why He Dropped Out of the Freddie
The first teaser trailer for The Conjuring spinoff, The Nun debuted at San Diego Comic-Con 2017. Based in part on the demonic nun introduced in The Conjuring 2 last year, the upcoming movie will serve as the fifth entry overall in the overarching The Conjuring film franchise. 2014's Annabelle was the first spinoff of The Conjuring movies to be released in theaters (back in 2014) and it will be
The Conjuring - CINEMABLEND
Podcasting great Marc Maron, fresh off a role in the Netflix hit GLOW, will reportedly play a role in Joker, and thanks to That Hashtag Show, we might know what the role is. According to the site
The Joker Movie Starring Joaquin Phoenix: Everything We Know
The Fast and the Furious fans are one step closer to spin-off film Hobbs and Shaw starring Dwayne Johnson and Jason Statham's characters. According to Johnson's' Instagram, the movie has
Hobbs & Shaw Gets an Official Fast & Furious Title, New
Amy Adams is sure to delight fans with confirmation that she'll be starring in a sequel to the much-loved Disney comedy. Amy Adams confirms she'll star in Enchanted sequel called Disenchanted
Enchanted 2 is FINALLY happening as the sequel finds its director
Last month Danny Boyle stepped away from his director position for James Bond 25. According to sources a the Telegraph , the dust-up was over the casting of Tomasz Kot as the Russian Villian.
According to a new report, Ewan McGregor is going to reprise his role as Obi-Wan Kenobi in Star Wars 9.Last week was a big one in terms of news surrounding the Obi-Wan movie that Lucasfilm has in
Star Wars - Obi-Wan Kenobi's Ewan McGregor gives UPDATE on
Hellboy (released as Hellboy: Call of Darkness in some markets) is a 2019 American superhero film based on the Dark Horse Comics character of the same name. Directed by Neil Marshall , the film stars David Harbour in the title role, alongside Milla Jovovich , Ian McShane , Sasha Lane , Daniel Dae Kim , and Thomas Haden Church .
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